As we have grown as a company both the image we want to project and the services we would like to focus on have changed. Our website currently shows not only the services we are focussing on, but most of the services we could perform for our clients. The problem I see with this is that when potential clients hit our homepage they can get confused as to what type of company we really are.
With this in mind, we have recently begun the process of changing both the appearance and the content of our website. Our goal in doing so is to bring our primary services to the forefront and remove all secondary services, thereby eliminating confusion and increasing the usability of the site. Once a change was imminent, it seemed only natural to redesign the look as well.
In developing the new site we also have to ask ourselves, “Are we practicing what we are preaching?”, and “Do we have examples of our products in action?”. Hopefully answering these questions will make our site more informative and entertaining to the end user.
Over time companies will often change their service offerings from what they were at inception. However, they seem to forget about updating one of their primary marketing tools, their website. It is important for all companies to step back from time to time and reevaluate what they say they are offering versus what they actually are.
One of our jobs at Risk Designers is to remind clients to review their content at least once a year. It could be as small of an adjustment as adding a new employee or location. Regardless, it is important that companies convey the correct information to their clients and prospective clients.
Keep an eye out for our new site. We should have something up within the next month.
